Ida Zetterström is a Swedish drag racer who has rapidly ascended the ranks of European and American Top Fuel drag racing. Born 1994, in Stockholm, Sweden, and raised in the Åland Islands, she began her racing career at age eight in junior dragsters. She later transitioned to Super Street Bike racing, where she made history by becoming the first woman to win a Scandinavian Super Street Bike Championship in 2019 and the first to record a sub-7-second quarter mile run in 2020

A blonde woman NHRA race car driver Ida Zetterstrom dressed in a black racing suit with various sponsor logos, holding a matching helmet, standing against a dark background.
A gold-colored cover of The New York Times newspaper.
Close-up of NHRA race car driver Ida Zetterstroms helmet with a vibrant, abstract design in red, black, white, and blue colors, reflecting light.
A shiny black NHRA race car driver Ida Zetterstrom helmet with a graphic of a menacing cartoon scientist with red flaming hair, white face, and holding chemicals, along with a logo reading 'VP Racing fuel'.

In 2021, Ida earned her FIA Top Fuel license with the quickest-ever licensing pass in European drag racing history. By 2023, she dominated the European Top Fuel scene, securing the FIA European Top Fuel Championship with four wins and setting both the elapsed time (3.773 seconds) and speed (321 mph) records at Santa Pod Raceway.

Transitioning to the NHRA Mission Foods Drag Racing Series in 2024, Zetterström debuted with JCM Racing, reaching the semifinals at Brainerd International Raceway. She set new personal bests, including a 3.738-second run at the NHRA Finals and a top speed of 334.32 mph . Her exceptional performance earned her the "Best New Pro Talent" award from NHRA's National Dragster publication.

Young woman NHRA race car driver Ida Zetterstrom with long blonde hair holding a racing helmet, standing in front of a black backdrop with logos, wearing a black T-shirt with colorful text and a JCM racing logo.
NHRA race car driver Ida Zetterstrom helmet with a bold, graphic design featuring a monstrous, open-mouthed creature with sharp teeth and red accents, placed on a flat surface.

For this second helmet, we collaborated closely with Ida and VP Race Fuels, with the design being confirmed through VP's Senior Vice President, Bruce Hendel. Staying true to her venom-inspired color scheme of red, black, and white, we aimed to make this helmet distinct from the last one. Ida wanted to build on the fierceness of her previous designs while giving it a new twist. We chose to incorporate a more realistic teeth design, drawing inspiration from deep sea anglerfish and added glowing eyes to contrast all the darkness. The result is a helmet that not only continues the venom theme but takes it into darker, more mysterious territory